Before we get into the topic you have to first understand what a brochure is. It is a small informational book that contains information about a product or a service and has pictures related to it. It is small, concise and holds all the necessary information therefore it serves as a good promotional tool.
Now how do you design it?
Well if you want you can slap some pictures on a piece of folded A4 and write some information and call it a brochure. However this is not only time consuming, it might even end up looking awful. Designing one of these is not a simple thing. It requires creativity and quite a bit of money, and anyone would tell you that this combination can be a bit difficult.
However it is worth it as the end product will make people actually read your brochure and not treat it as free, disposable albeit rough napkins. To design a good brochure, try to do the following.
. Only have important information
Have you ever seen a brochure that is filled with text? Like every page is covered in text. There would be so much of information that your brain simply freezes at the sight of it. Many people make this simple mistake. They try to tell too much to potential customers. However this is not necessary. The sole purpose of brochures is to be concise. It should only have information that would attract the customer to come to your showroom or use your service. The rest of the information can be told by you.
. Make it attractive
This means you should probably consider hiring a good graphics designer. When it comes to any promotional material, the most important thing is that it should look good. People should be attracted to it. When they look at it, their interest should grow and they should read the information it contains.
This means there should be visually eye catching and appealing elements in your brochure. Elements like pictures, fonts and even the backdrop can be used in a way to make the promotional material downright attractive. So before you go to visit printing companies in Abu Dhabi to get their quotation, design a good brochure. Always keep in mind, that colours are your best friend. Colours capture attention. People are drawn to things that are colourful because they stand out in our environment. So use colours.
The above two things are very important and if you do them you could design not just good but amazing brochures. So try to implement them when you are designing your promotional material.